Dark chocolate M&M's to hit market again

by Joe DiStefano (Subscribe to Joe DiStefano's posts)
Posted Apr 11th 2006 11:45AM
Filed under: Snacks, Chocolate, Candy, New Products, America, Sugar

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Mars is using the force in an effort to recover from declining sales. That is to say that the confectioner is rereleasing the dark chocolate M&M's that it rolled out a year ago to commemorate the Star Wars film Revenge of The Sith. Mars will rerelease the flavor later this year.

The company also decided to axe Aquadrops mints, Pop'ables candies and Cookies &. By the way, if anyone can explain the corporate relationship between Mars and Masterfoods, I might just be persuaded to send them a bag of the dark variety. Ten minutes of looking at the Mars Web site and I'm still clueless as to which is the parent firm.

[photo: Candyblog]

Tags: candy, chocolate, dark chocolate, DarkChocolate

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Reader Comments (Page 1 of 1)

4-11-2006 @ 12:10PM

DanGarion said...

Looking around on the internet.

Here is says that Masterfoods is a division of Mars Incorporated. At least according to their graphics.

http://www.masterfoodsnews.com/
This one says the same
http://www.masterfoodservices.com/MasterFoodServices/

From an FAQ.

Q. Who is MasterFoodServices�?
A. MasterFoodServices�, is the foodservice division of Masterfoods USA, a division of global Mars, Incorporated. We provide solutions to the foodservice operator that combine superior taste with ease of preparation and a customized understanding of foodservice needs. Our powerful brands support that relationship.

4-11-2006 @ 12:47PM

Bruce Allen said...

Dammit! I always get a bag of Milky Way Pop'ables at the movie theatre...they were my favorite..

4-11-2006 @ 7:12PM

janni said...

YAY!! For those of you who haven't tried these run, don't walk, to the store when they return. They are the best M&M product by far.

5-04-2006 @ 11:11AM

Jane said...

What stores are they being distributed to and where can I find the dark chocolate m&m's? I can't seem to find them anywhere!

5-10-2006 @ 6:44PM

Carol said...

I, too, am anxious for the return of the dark chocolate M&M's, especially the peanut M&M's. Why aren't these offered all the time? I love anything with dark chocolate and these are particularly addicting. When will they be available and where?

5-13-2006 @ 6:15PM

Rick Peterson said...

There has been rumblings of dark chocolate M&Ms for at least a year now. And here we all are wondering what happened. Talk is cheap! Lets see the goods!

5-24-2006 @ 3:24PM

joyce said...

The Dark Chocolate M&Ms are The BEST! I sure hope this is not a rumor!

5-24-2006 @ 7:04PM

Karen said...

When the Dark Chocolate M&Ms were last on the market, I ran to Target and bought 10 large bags and have been hoarding them ever since. Sad, isn't it...but totally worth it. I'm glad to hear that they are coming out again because my stash is running low! :) I totally agree....They ARE the BEST!

5-26-2006 @ 12:42AM

Leetah said...

I love the dark M&Ms. I am going to buy a couple of cases. does anyone know how long they will keep?

Thanks,
Leetah

6-02-2006 @ 7:43PM

Susan said...

I ordered some of the dark chocolate M&M peanuts from ebay. Now THAT'S pathetic! I'll be glad when they come out again.

7-02-2006 @ 11:55AM

Janet said...

Sent: Monday, March 27, 2006 11:13 AM
Subject: Re: M&M'S DARK CHOCOLATE CANDIES.

In response to your email regarding M&M'S DARK CHOCOLATE CANDIES.

Thank you for your email.

Great news! M&M'S DARK CHOCOLATE CANDIES will be available starting July
2006 as a permanent item. Stay tuned to our website, www.mms.com, for
updates. We hope you will watch for them!

Have a great day!

Your Friends at Masterfoods USA
A Division of Mars, Incorporated

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