I miss the Cadbury bunny. This isn't the first time I've mentioned him, but I will repeat that the persuasive and adorable clucking bunny is one of the factors that made me want to purchase Cadbury Creme Eggs. How can you resist a treat that comes from the Easter Bunny, after all? It is even more difficult when you are an impressionable child and the cute bunny is offering you chocolate. This is an example of good food advertising (in all its retro glory), with a likable icon and a simple, tasty presentation of the product - a stark contrast to some of the disturbingly creepy ads that companies are using to promote their products nowadays.
The full commercial is after the jump.
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Reader Comments (Page 1 of 1)
4-10-2006 @ 3:07PM
Laura said...
Thank you for posting this. I remember that commercial from when I was about 5. I was rolling at my desk when I viewed it, the bunny clucking is just too much for me. Heh. Thanks again!
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4-13-2006 @ 1:37PM
rich said...
He's still clucking around up here in Canada! The current run has a young couple running around in a field picking up bunnies which growl, whinny, moo, bark, and every sound but clucking, until they finally find one that clucks -- then cut to them on their porch, with the bunny on a royal-looking pillow, surrounded by Creme Eggs and mini-eggs.
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4-16-2006 @ 9:39AM
Deambra said...
I am in total agreement! Bring back the Cadbury Bunny for your commercial. My husband says Easter isn't the same without getting to see the Cadbury Bunny. Listen to your consumers.
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