Gum goes under the microscope, not the desk

by Nicole Weston, Posted Apr 1st 2006 @ 12:49PM

The Wrigley gum company is on a mission to prove that gum is not something to be chewed for fun and to annoy teachers. After years of the underappreciation of the value of its products, the company has turned to science for some answers. The Wrigley Science Institute was founded to discover whether gum can actually aid in weight management, stress relief, or in boosting concentration, all claims that have been made and passed along by gum chewers over the years. If the Science Institute can find sufficient evidence, the company can then claim the health benefits of the product on the products' packaging or in ads.

Just think back to all the elemantary school teachers who told you not to chew gum in class. If the Wrigley Science Institute is right about some of their theories, those same teachers could be passing out sticks of gum before tests!

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Filed Under: Science, Trends, Food Quest, Ingredients
Tags: bubble gum, candy, chewing, chewing gum, doublemint, Food Quest, food trends, gum, health, lab, mint, school, science, snack, tests, trends, wrigley, wrigley science institute