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The 'your children are fat and what are you going to do about it' vibe hits New
Zealand as the chairman of an international obesity taskforce, Professor Philip James, says there is too much talk
about obesity in New Zealand and not enough action. Just as Jamie Oliver is taking action in the UK's schools, this chap says children's diets in New Zealand are "atrocious" because food companies recognise that by marketing to children they can manipulate eating patterns of entire families.
James says New Zealand should ban all food advertising on children's television and cut the goods and services tax on fresh fruit and vegetables. Voluntary codes do not work, he says, and New Zealand should pass laws to ban it and all other forms of food advertising that target children. Again like Oliver, he says that schools should ban sugary foods from their canteens.
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4-01-2006 @6:04PM Hawk said... I'm sure someone's going to complain about the idea of banning foods, etc. I'm almost kind of a libertarian, but at the same time I also realize that sometimes people can't be called on to effectively manage themselves as well as they should. This isn't as bad of an idea as it probably sounds, but I think the NZ government will have to tread carefully.
There's a middle ground here. The idea of society being allowed to freely exploit biological tendencies in people (marketing food that caters to cravings and the human need to eat everything in sight) is just as bad as the idea of outlawing foods to keep the population healthy.
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