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What you see here is a customizable soda bottle from Ipifini, a Massachusetts-based research and development company. The idea is that consumers can customize the liquid in these "Programmable Liquid Containers" by pressing the buttons on surface to release different types of flavorings, as well as caffeine. The bottles would have five buttons and could create up to 32 different flavors, according to a company press release. Ipifini also has plans to use packaging like this for customizable paint containers with dozens of pigments.
[Image: Ipifini]
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3-27-2006 @3:50PM Fred Martin said... Really dumb idea whats to keep those buttons from being pushed in normal handling from the manufactorer to the time the consumer gets home with it. Not to mention the a...oles that will push them for the fun of it just to ruin the product for others to purchase
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3-28-2006 @1:15AM George said... Gotta wonder what the current cost is of delivering on the pushbutton technology vs. just delivering sodas in multiple flavors (assuming all 32 combinations are something consumers actually want).
Hmm, I wonder what buttons do you have to push to get a salmon-flavored soda? :) A reminder of the holiday flavors from Jones Soda is here: http://zorba.members.winisp.net/2005/11/salmon-flavored-soda.html
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