First, American markets had boil-in bag rice. Now they have Uncle Ben's ready made rice that you just heat up in the microwave oven. So why can't Asian markets have ready-made rice? They do.
At the Korean market, I came across rows and rows of ready made steamed rice, that even came in their own bowl. No need to dirty another plate! You simply pull back the vacuum-sealed plastic, stick it in the microwave, and minutes later, you have perfect, fluffy steamed rice to eat with your kimchee. The rice also comes in different "flavors" - brown rice as well as rice mixed with other grains like barley, oats, and beans.
I am not unfamiliar with microwaved rice. In college, my Mom used to steam entire pots of rice, let it cool, package them into single size servings in zipper bags, then freeze them. All I had to do was unzip, re-heat, and I was ready for a final exam cram session. If only we had known back then to market it and sell it...
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