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Coca-Cola's newest drink, Coca-Cola Blak, is
scheduled to be officially released on April 3rd. The
drink, which we have mentioned
before, is a blend of classic Coke and coffee "essence." The company is trying to market the uniqueness
of the product, but similar blends have been released in the past and have failed.
In 1994, for example, Pepsi began to test market a soda called Pepsi Kona. It tasted more like coffee than soda and consumers were not thrilled. Back in 1995, Starbucks partnered with Pepsi and began to market a coffee product called Mazagran. It was a lightly carbonated iced coffee beverage and it, too, flopped. Customers were willing to try it once, based on the Starbucks name alone, but the drink was not enough to encourage repeat sales. The question is whether it was the carbonation or the coffee that put consumers off the original drink. Since coffee sales have boomed, one can only assume that the combination of coffee and carbonation has not previously been held in high regard by consumers.
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3-22-2006 @9:10AM SUSAN FERGUSON said... WHY COFFEE I MEAN WE HAVE STARBUCKS,LEAVE COKE THE WAY IT IS,
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3-22-2006 @9:11AM Daniel said... I think a little more open mindedness is needed. I will take a wait and see attitude about it while keeping an optomistic outlook on it. Who knows? Maybe they got it right this time and managed to blend together some of the most incompatable flavors into one mindblowing elixir?
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3-22-2006 @9:13AM Monica said... "Now, those people at Coca-Cola do the Lord's work, so I'll choose my words carefully. I've been waking up to a Coke and a smile since they first told us they'd like to teach the world to sing. And I believed them, too. I have been a devotee since I pulled my first swig from a small green bottle hauled from the depths of a cooler and out of the metal contraption that held it hostage. For a dime, I could pry off the metal cap and hear its "tink" in the bin with the other cast-offs while the fizz promised unrestrained bliss right there in my Great-Grandfather's barber shop. Coffee? I'll pass. But they'll pry my final Coke from my cold, dead hand."
Worth repeating! :o)
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3-22-2006 @9:15AM Dan said... re: Jules - Mountain Dew a regional product
Ummm...I think your supplier doesn't know of what he speaks. MD has been a staple of the American consumer for many decades, spawning followers such as Mello Yello, also Nationwide.
Not knocking them, but truck drivers are sometimes just that; they're not always savvy on their products or what's going on with their corporate parent's decision making. Some, fortunately, DO know what's what. But I think whoever told you MD is regional and is going away in favor of a new, niche product [Vault] needs their head examined. It's akin to saying Chevys are being phased out in that area as they're being replaced with Kias. :)
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3-22-2006 @9:15AM Christina V said... As a coffee and coke lover, this sounds like a beautiful match. Only one way to find out. Hooray to Coca-Cola for their quest to stay the best!
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3-22-2006 @9:16AM Pat in Cincy said... If you want Vanilla coke put a teaspoon of Vanilla in regular Coke, if you want cherry coke put Maraschino cherry juice in regular coke, as far as BLAK Coke it doesnt sound very good except if you put chocolate syrup and vodka in it and make a "Colorado Bulldog" Yummy !
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3-22-2006 @9:16AM deborah garde said... LOL, What adman thought up the name? Was puke already taken? Also the colors on the package look like what came out of my '62 Impala just before she died. Based on Coke's last flops, someone I know would have to me the stuff was drop dead great before I spent a nickle on it. Who is in charge of this Titanic blunder?
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3-22-2006 @9:18AM Brian said... This stuff will do about as well as clear Pepsi.
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3-22-2006 @9:18AM Adriana said... We are on vacation in France, and tried one yesterday. It was surprisingly delicious!
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3-22-2006 @9:19AM Judy willi said... coke and coffee ,the best .My two favorite drinks.
my favorite mixed drink is Ice+coke+coffee+dash of chocolate+ dash of milk+ I like it with Baileys sub for the coffee . if they did it right it should be great.
Judy
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3-22-2006 @9:21AM Shirley Craig said... Leave the Cola-Cola alone. They are fine the way they are.
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3-22-2006 @9:22AM Judy willi said... I also love the new coke with lime the one with the green cap.
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3-22-2006 @9:22AM John said... I am a diabetic. I prefer the taste of Coke diet products over Pepsi diet products. The problem is, vending machines usually carry only one diet soda. Diet Coke or Diet Pepsi. Both are not that great. Please forget Diet Caffeine Free for me.
Coke has done a great job of offering low calorie tastes. I have seen the return of Tab. Fresca is back only this time is in three low calorie flavors. The taste of the new Black Cherry Vanilla Diet Coke is wonderful along with Vault and Coke Zero. The problem is that they many of them can only be bought in case packs only in grocery stores. Some of the newer convenience stores in our area (Like Sheetz) seem to favor Pepsi products with a full window of Aquafini instead of Disanni or Disanni Flavored Water.
Coke vendors need to wake up and set two machines side by side. One with regular product and another one offering low calorie options. Pepsi Diet sodas taste generic.
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3-22-2006 @9:22AM Todd Balesk said... My life has been pure misery since Crystal Pepsi was taken off the market. It was clearly the best soda ever--get it: "clearly".(I crack myself up) Now we are going to the extreme opposite with a darker "blak" cola. I hope it is good. Maybe it will be able to fill that empty void in my life. Oh how I miss the Crystal.
P.S. If you order a case of 12 year old Crystal Pepsi on-line don't drink it. It is just not the same.
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3-22-2006 @9:24AM ron said... One of my favorites as a kid was drinking a chocolate flavored soda. I think it was made by a small regional company in Massachussetts. Point being, why wouldn't the big companies offer a chocolate soda that would have universal appeal vs. these lousy mixed blends!
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3-22-2006 @9:24AM Charlotte said... Blak coke, I'm not sure about but I will try it. I am not a diet anything drinker so why do these wonderful new product always turn up in diet only like Vanilla coke or cherry vanilla or anything else? I hate anything diet so I drink unsweet tea or water or juice. I would love to just once have a favorite soft drink but can't stand diet.. Give me something good.
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3-22-2006 @9:28AM connie venis said... there are wranglers and there are levis. there is pepsi and there is coke... i am a levis wearing coca cola drinker.. there is no other way... connie
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3-22-2006 @9:29AM Patrick said... Kathy,
As an employee of Coca-Cola, it isn't that we have an attitude about our size and our capabilities that we feel we can ignore what our consumers want and desire. In fact, we do everything for the betterment of our shareholders who are also huge Coke drinkers. As you probably could guess, there is a large number of people around you who probably own a share, or two, of Coke stock. I think the biggest reason we discontinue products is to show the market that we are the premier beverage innovators and we constantly have something in our pipeline of new offerings. There is only so much space on a grocery store shelf, so we have to be creative as to the products we are selling, how we market and sell them, and when we introduce them to the market. I don't see the big attitude here, but I do understand what you are saying. I think the people at Coke are very humble, yet proud. Our consumers make us successful, and we listen to them.
Maybe the email you were sent said something to the point of having to introduce new products so we can penetrate each market and not a particular part of the country, where sales are strong. Wall Street looks at us everyday to make sure that we are capable of producing. We owe it to our shareholders to discontinue a product, and try something new, if the product's sales are down or flat to prior year.
I hope that shed some light, but I do understand your frustration. I wish Vanilla Coke would come back as well.
Thanks...
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3-22-2006 @9:30AM Patrick said... Kathy,
As an employee of Coca-Cola, it isn't that we have an attitude about our size and our capabilities that we feel we can ignore what our consumers want and desire. In fact, we do everything for the betterment of our shareholders who are also huge Coke drinkers. As you probably could guess, there is a large number of people around you who probably own a share, or two, of Coke stock. I think the biggest reason we discontinue products is to show the market that we are the premier beverage innovators and we constantly have something in our pipeline of new offerings. There is only so much space on a grocery store shelf, so we have to be creative as to the products we are selling, how we market and sell them, and when we introduce them to the market. I don't see the big attitude here, but I do understand what you are saying. I think the people at Coke are very humble, yet proud. Our consumers make us successful, and we listen to them.
Maybe the email you were sent said something to the point of having to introduce new products so we can penetrate each market and not a particular part of the country, where sales are strong. Wall Street looks at us everyday to make sure that we are capable of producing. We owe it to our shareholders to discontinue a product, and try something new, if the product's sales are down or flat to prior year.
I hope that shed some light, but I do understand your frustration. I wish Vanilla Coke would come back as well.
Thanks...
Reply
3-22-2006 @9:30AM carlos said... I don't know about coffee cola, however, I did like Pepsi Blue and Pepsi Clear from years ago. What happend to those??
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