
Last month, right around Valentine's Day, I posted about Turn On, a new soft drink that claims to, um, put a little lead in your pencil, as it were. Mainly, I posted about it because I thought the advertising copy on their site was hilarious. Now there's another one called XCITE, which, according to its makers, will "intensify your pleasure and," get this "let you stay sexy longer." They suggest mixing the berry flavored soda with everything from Jager to vodka and milk. Along with the usual laundry list of ginseng, taurine, caffeine and others, XCITE's main selling point is schizandra, an Asian berry from the magnolia family. Interestingly enough, they're also cross-promoting it with Sex Vodka. Go figure.
[Via: Bottle Watch]

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3-14-2006 @6:42PM Bruce Dearborn Walker said... Schizandra is NOT a taste treat. Either there is not enough schizandra to do you spit for good, or there is a powerful lot of sugar.
Actually, you have to take schizandra daily for about thirty days to get any real effect. My wife took it for years and had fantastic skin and got carded well into her late thirties. Never EVER heard of it as an aphrodesiac, or as a short term stimulant. This is pretty much a marketing gimmick. Google it in and check for yourself.
And, yes, I do own some kung fu schools and have been working with herbs in both the Chinese and western traditions for decades.
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