New containers for Marmite

by Nicole Weston, Posted Mar 13th 2006 @ 11:11AM

The love-it-or-hate-it spreadable yeast extract, Marmite, has been unchanged for over a century. The thick brown spread is made from a byproduct of the beer brewing process and is a pantry staple for the Brits who love it. But Marmite is getting a makeover. The product has always been packaged in glass jars but the makers of Marmite have been developing a new, squeezable version over the past five years. Packaged in a plastic squeeze bottle, the reformulated Marmite will be slightly thinner in consistency than the jarred version is, but company representatives insist that the flavor will be the same. The new bottle is scheduled to hit Sainsbury shelves tomorrow. The smallest glass jar size will be phased out.

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Filed Under: New Products
Tags: beer, beer brewing, britain, british isles, europe, grain, marmite, new packaging, NewPackaging, spread, spreadable, yeast, yeast extract

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Reader comments (Page 1 of 1)

3-13-2006 @11:39AM Jason said... "Spreadable yeast byproduct goop, now squeezable." I can picture the commercials now.
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3-13-2006 @6:01PM barrett said... So the taste remaining the same is a FEATURE?
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3-13-2006 @6:42PM Marmaniac said... You fools! You know nothing. Marmite is the food of the GODS.
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3-14-2006 @2:02PM Don said... Hmm, I wonder if they are doing the same to the exported ones. The only jars I've seen in Canada are the tiny jars, which means that if they're phasing out the tiny jars they would have to carry larger squeeze bottles of Marmite, and I just don't see that much demand...

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