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Marketing French wines

by Nick Vagnoni, Posted Mar 10th 2006 @ 4:01PM

Yesterday's San Diego Union Tribune featured an article about several new offerings from French winemakers who are taking aim at the low-end wine market in the U.S. XL Wines' Jet Lag comes in 8.8 ounce screw-top bottles that look like shampoo or cologne and are meant to fit in a carry-on bag. Sounds pretty close to a hip flask. According to the article, other XL offerings include bottles with no names, only clock faces and times of day on the labels. Then there's Los 3 Bandidos, a Pancho Villa-inspired French wine with advertising mired in bullet holes and tales of Mexican revolutionaries. Most are expected to sell for $8-$10.

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Filed Under: Business, Newspapers, Drink Recipes, New Products
Tags: cheap, french wine, FrenchWine, low end, marketing, novelty, wine

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Reader comments (Page 1 of 1)

Martins

4-13-2006 @11:46AM Martins said... I used to taste this XL WINES: it's worderful, great, trendy... A news shape, modern, and... French! Buy it
Reply

1 Comments / 1 Pages

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