Some of you may recall the posts that Nicole and I did about a recently released study
comparing the restorative effects of chocolate milk, Gatorade and another sports drink. Interpretations of the Indiana
University study have since been challenged by Gatorade and embraced by The Milk Processors Education Program (MilkPep) a dairy industry information group. According to DairyReporter.com, Gatorade has
released a statement attempting to clarify the results of the study. Gatorade claims that many media outlets have
misconstrued the study's results and insists that their product fared just as well as chocolate milk in physical
endurance trials. The sports drink maker claims that many quotes from the study have been taken out of context.
According to the articles that I've read concerning the study, Gatorade and chocolate milk just about broke even.Gatorade responds to chocolate milk study
Some of you may recall the posts that Nicole and I did about a recently released study
comparing the restorative effects of chocolate milk, Gatorade and another sports drink. Interpretations of the Indiana
University study have since been challenged by Gatorade and embraced by The Milk Processors Education Program (MilkPep) a dairy industry information group. According to DairyReporter.com, Gatorade has
released a statement attempting to clarify the results of the study. Gatorade claims that many media outlets have
misconstrued the study's results and insists that their product fared just as well as chocolate milk in physical
endurance trials. The sports drink maker claims that many quotes from the study have been taken out of context.
According to the articles that I've read concerning the study, Gatorade and chocolate milk just about broke even.Comments [3]
Reader Comments (Page 1 of 1)
13-09-2006 @ 9:36AM
alice radley said...
They may work as well, but I can't imagine wanting a big mucous-y glass of milk after tough game of some sport. Not very refreshing!
2yeah, i don't know about drinking milk during strenuous exercise. but this study has intrigued me. when i start doing my cycling training, i think i'm going to bring along some chocolate milk in my bottles. i don't know how my stomach will handle it (i usually have to water down gatorade or other sports drinks), but we'll see.
33-22-2006 @ 9:34AM
Jackie Baker said...
Actualy, I have always enjoyed a glass of chocolate milk during an exercise break. Ditto, on the will-not carry it with me option.
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