The newly launched
artichoke drink with the odd name - Security Feel
Better - has been banned in France. The government has taken the decision as it could encourage drinking and
driving. The producers marketed the drink with the unique selling proposition that it disperses alcohol
from the blood up to six times faster than normal.
But these claims have not been clinically proven.
In trials carried out by the producers, a man who drank a whiskey followed by a whole bottle of wine and a liqueur gave
a reading of 187mg before taking Security Feel Better, but 80mg only 40 minutes later. French supermarket Auchan
unilaterally discontinued sales after carrying out its own tests, but the product is on sale in other supermarkets and
is being exported to Korea, Germany and Switzerland. American and – possibly – UK launches are planned.
The drink is a natural product based on plant extracts. The key ingredients include artichokes, which, according to the manufacturers, can stimulate liver renewal. Artichokes, they say, are also a treatment for indigestion, alcoholism, cirrhosis, jaundice and other complications of liver damage.
The company website still has the product for sale. A box of 10 bottles 30 ml cost 27.50 €- French VAT included.

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