Yesterday, the Wall Street Journal described the difficult position
that 100 calorie snack
packs find themselves in. According to the WSJ, the problem is that if they taste too good, consumers will eat
multiple packs at a sitting, so the companies have to make them taste just good enough to motivate customers to finish
the bag. If the product is too bad, consumers might not be likely to purchase it in the future, so companies only
have to keep people from spitting out their snacks. This is an industry niche that is not filled with award winning
goodies by any means. A taste test done by staff picked out some of the best and worst options in a group of
determinedly average candidates. Overall, Vitalicious products were preferred
to other brands in taste and had overall fat contents lower than their competition, but here are the rest of the
picks:
- Best: Planters Peanut Butter Cookie Crisps
- Worst: Chips Ahoy! Thin Crisps
- Best: Fudge Shoppe Mini Fudge Stripes
- Worst: Mini Cheez-Its
- Best: VitaCake
- Worst: Muffin tops
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