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Yesterday, the Wall Street Journal described the difficult position
that 100 calorie snack
packs find themselves in. According to the WSJ, the problem is that if they taste too good, consumers will eat
multiple packs at a sitting, so the companies have to make them taste just good enough to motivate customers to finish
the bag. If the product is too bad, consumers might not be likely to purchase it in the future, so companies only
have to keep people from spitting out their snacks. This is an industry niche that is not filled with award winning
goodies by any means. A taste test done by staff picked out some of the best and worst options in a group of
determinedly average candidates. Overall, Vitalicious products were preferred
to other brands in taste and had overall fat contents lower than their competition, but here are the rest of the
picks:
- Best: Planters Peanut Butter Cookie Crisps
- Worst: Chips Ahoy! Thin Crisps
- Best: Fudge Shoppe Mini Fudge Stripes
- Worst: Mini Cheez-Its
- Best: VitaCake
- Worst: Muffin tops
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3-03-2006 @2:52PM lori said... the Shortbread sandies are the best with the planters coming in a close second
and the WORST in any category is th Ritz snack mix
there's some NASTY seasoning on it
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3-03-2006 @3:56PM SHerbitter said... Now, see -- I LOVE the Ritz snacks and the Cheez-Its (that the WSJ rates as "the worst") is one of my favorites. I agree about the shortbread sandies -- probably my favorite. To each his own!!!
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3-03-2006 @5:36PM Julie said... I buy both the Oreo 100 calorie packs and the Chips Ahoy. They both taste really good for something that is supposed to be on the healthier side of snacking. Not only that but I give them to my daughter. She's 3 years old and doesn't need to be introduced to any of the "real" cookies and things out there. As long as she likes them and I know it's less fat and calories than giving her two regular Oreos, I'm fine with them.
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3-03-2006 @5:51PM skeptical said... Now I seriously doubt the manufactureres are actually concerned about the consumption rate of these snacks. That is, I doubt they care at all if a person were to eat multiple bags in one sitting. True, they are meant specifically for those who are trying to lose (or are watching) their weight. But I doubt THEY care if you eat more than the intended amount; after all, it's more income on their part.
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