Cooking Light sells food

by Nicole Weston, Posted Feb 27th 2006 @ 7:10PM

Cooking Light magazine has paired up with Lettuce Entertain You Enterprises to open a food kiosk at a gourmet food court in downtown Chicago. The food court is located in the Water Tower and the kiosk will sell foods based on recipes in Cooking Light, including a line of take-home entrees and side dishes intended as ready-made dinners. According to the New York Times, editors at the magazine see a lot of possibility in the kiosk as a potential column or test market for new ideas, while Lettuce Entertain You Enterprises is hoping to capitalize on some of the name recognition of the magazine to sell healthier options, though some would not be surprised to see advertiser-sponsored events appearing in-store to help make it a financial success. Lettuce Entertain You Enterprises owns and operates over 70 restaurants around the country, including the Eiffel Tower restaurant, in Las Vegas, and Tru, in Chicago.

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Filed Under: Business, Magazines, Chefs & Restaurants, Restaurants
Tags: ads, advertising, chicago, cooking, cooking light, cooking light magazine, CookingLight, dessert, food, food counter, food court, gourmet, gourmet food court, healthy food, illinois, kiosk, lettuce entertain you, lunch, magazine, midwest cities, prepared meals, restaurant, take away, take out, tru

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Reader comments (Page 1 of 1)

2-28-2006 @5:31AM jan huffman said... For the record, it's the Water Tower. A landmark in Chicago. Water Tower Place is built next to the Water Tower itself, along with the Chicago Avenue Pumping Station were the only public buildings to survive the Great Chicago Fire of 1871. It was built, using limestone blocks, in 1869. Water Tower Place is just steps away on Chicago's Michigan Avenue, the Magnificent Mile. Oh, how I miss the area!
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