Wine for men

by Nick Vagnoni, Posted Feb 23rd 2006 @ 6:06PM

Today's San Francisco Chronicle featured an interesting commentary about wine geared toward men. The Chron's wine editor Linda Murphy points to Ray's Station Vineyards Sonoma County Merlot and Cabernet Sauvignon, both of which are being marketed as "hearty red wines for men." Murphy points out the fact that women currently dominate the wine buying market and wines such as the Ray's Station offerings, with slogans and labels that invoke hunting and fishing, may be responses to that. She also notes that Sonoma-based Ravenswood will be sponsoring a car in a NASCAR series this year. How's that for manly.

Source

Filed Under: Business, Trends, Newspapers, Drink Recipes, New Products
Tags: linda murphy, ravenswood, ray's station, san francisco chronicle, SanFranciscoChronicle, west coast, wine, wine for men

Chew on This

Royal Wedding Cake Details Revealed! - YumSugar

Make Your Own Pop Tarts - CHOW
Denny's Introduces a Maple Bacon Sundae - Eater
Whole Foods Opening Bars in Stores - USA Today
Rules Of Bar Etiquette -- For The Bartender - HuffPost Food

Reader comments (Page 1 of 1)

2-25-2006 @10:53AM Scott Gentzen said... I never understood marketeers. Or maybe I'm just strange. I'm supposed to like a wine more because it has ducks or fish on it or something? What the heck is a "manly" wine? I like beer and wine for different reasons. I won't drink white zinfandel but I like a nice delicate white as much as a big bold red if the context is right.
Reply