Today's San Francisco Chronicle featured an interesting commentary about wine geared toward
men. The Chron's wine editor Linda Murphy points to Ray's Station Vineyards
Sonoma County Merlot and Cabernet Sauvignon, both of which are being marketed as "hearty red wines for men."
Murphy points out the fact that women currently dominate the wine buying market and wines such as the Ray's Station
offerings, with slogans and labels that invoke hunting and fishing, may be responses to that. She also notes that
Sonoma-based Ravenswood will be sponsoring a car in a NASCAR series this year. How's that for manly.Wine for men
Today's San Francisco Chronicle featured an interesting commentary about wine geared toward
men. The Chron's wine editor Linda Murphy points to Ray's Station Vineyards
Sonoma County Merlot and Cabernet Sauvignon, both of which are being marketed as "hearty red wines for men."
Murphy points out the fact that women currently dominate the wine buying market and wines such as the Ray's Station
offerings, with slogans and labels that invoke hunting and fishing, may be responses to that. She also notes that
Sonoma-based Ravenswood will be sponsoring a car in a NASCAR series this year. How's that for manly.Comments [1]
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Reader Comments (Page 1 of 1)
12-25-2006 @ 10:53AM
Scott Gentzen said...
I never understood marketeers. Or maybe I'm just strange. I'm supposed to like a wine more because it has ducks or fish on it or something? What the heck is a "manly" wine? I like beer and wine for different reasons. I won't drink white zinfandel but I like a nice delicate white as much as a big bold red if the context is right.
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