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I opened my newest issue of Cooking Light (March 2006) and, in
amongst some delicious sounding recipes for barbecue meatloaf and sour cream scones, I found a coupon section. Though
it is affixed to the spine of the magazine, the perforated coupon sheets are nearly identical to the type that I find
in my Sunday paper. I admit that coupons are useful - because I'm not going to turn down an extra $1 off my next
OceanSpray purchase - but I still don't like the idea of such overt
advertising in my magazine. The size of each issue seems to increase by several pages - aren't they selling enough full
page ads? I can't decide whether this speaks to the magazine's need to increase its revenue, a loss of newspaper readers
or simply the fact that advertisers now believe that a coupon sheet in Cooking Light is the best way to reach potential
consumers. Only time will tell if this will work for the magazine or the advertiser, I suppose, but I'd rather keep my
reading material free of punch-out coupons.
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2-23-2006 @11:47AM DanGarion said... Well they could just increase subscription costs. Magazines make most their money off of advertising, so to me if they provide just as many pages of content or more but have more advertising then it's a fair tradeoff.
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2-23-2006 @6:56PM McAuliflower said... Not all magazines earn their publishing off of ads, this industry just chooses to not look into the other possibilities (cause they wouldn't be pulling home 6 figure paychecks at the top).
The rising ads ratio and pseudo-science fluff "articles" are the reasons I canceled my subscriptions to both Cooking Light and also Health. Got tired of being treated like a cash cow.
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2-25-2006 @10:37AM Alanna said... I was once so annoyed at the burgeoning ads in Cooking Light that I went so far as to count the ad/recipe/other content mix. The recipes made up about 15 - 20% of the issue and I let the subscription lapse and have never been back ...
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