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Water, in a box

by Nick Vagnoni (Subscribe to Nick Vagnoni's posts)
Posted Feb 22nd 2006 8:05PM
Filed under: Water, Business, Culinary Kids, New Products


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I don't know about you, but when I was a kid, I didn't much like to drink plain old water. I salute the ingenuity of the folks that came up with Wateroos, juice boxes of water, but I just don't know if kids are gonna go for it, cute little penguin or not. I will give them props for calling the penguin and his turtle companion "wateroo-ligans," however. Aside from purified water, there's also a sugar-free, no-juice, apple-flavored version. According to their press release, Wateroos are the first and only boxed water beverage on the market.

[Via BevNET]

Tags: box, juice box, kids, water, wateroos

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