I
don't know about you, but when I was a kid, I didn't much like to drink plain old water. I salute the ingenuity of the
folks that came up with Wateroos, juice boxes of water, but I just don't
know if kids are gonna go for it, cute little penguin or not. I will give them props for calling the penguin and his
turtle companion "wateroo-ligans," however. Aside from purified water, there's also a sugar-free, no-juice,
apple-flavored version. According to their press release, Wateroos are the first and only boxed water beverage on the
market.[Via BevNET]

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2-22-2006 @9:46PM rainey said... I wonder what the shelf life of this packaging is because it looks like a good way to store emergency water in the trunk of a car or in earthquake kits since right angles are so much more space efficient than round containers. I can also see it in ski/snowboarding and general outdoor fanny packs.
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