AriZona Beverage Co., which produces a line of popular iced teas, is experimenting with some new
advertising techniques. The company already uses bright, eye-catching labels and graphics and is now experimenting with
adding scent to its
packaging. AriZona is working on embedding the smell of its products inside the cap of its bottles, but other companies
are using other technologies to appeal to consumers, like scented inks. The
Washington Post reports that the sales industry is frantically trying to come up with new ways to lure shoppers
into trying their products, as television ads are shown to be increasingly less effective.
A company called ScentSational Technologies is developing scent molecules that are encased in the plastic of packaging for a time-release effect that lasts up to 1 month. Though they will not reveal the names of the companies they work for, products that will have scentsational effects range from shampoos to bottled water to packaged cookies that give off a "fresh cookie aroma".
Smelling shampoo is one thing, but when they have to add a "cookie aroma" to a box of cookies, it seems like the product should not spend its money on marketing before they spend it revising their goods.
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