Irregular ad campaign should be dumped

by Nicole Weston, Posted Feb 18th 2006 @ 12:00PM

Dannon's new yogurt, Activa, contains a special bacterial culture known as Bifidus Regularis that helps to regulate the digestive tract. To help promote their new product, and perhaps to locate potential markets for this breakfast-food-come-Milk of Magnesia-competitor, Dannon commissioned a survey to determine the most irregular cities in America. The survey defined irregularity as not going to the bathroom for two or more days and found that the ten most irregular cities are:

1. Orlando, FL
2. Memphis, TN

3. Greenville, NC
4. Tampa, FL
5. Raleigh-Durham, NC
6. San Antonio, TX
7. Oklahoma City, OK
8. Jacksonville, MI
9. Miami/Fort Lauderdale, FL
10. Philadelphia, PA

Activa, apparently, can help to relieve people of their irregularity problems. Thanks for the information, Dannon, but this is best left to be distributed by the medical field, not as part of the advertising campaign of yogurt. Besides, everyone already knew that Orlando was a little strange - even if we didn't know that it could be cured with a 4-oz. serving of Activa.

Source

Filed Under: Ingredients, New Products
Tags: activa, activa ad, activa advertisment, advertising, advertisment, america, breakfast, constipatio, dairy, dannon, dannon activa, florida, gastrointestinal problems, irregular, irrgeularity, laxative, Milk of Magnesia, MilkOfMagnesia, orlando, regular, regularity, survery, yoghurt, yogurt