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Last year, retail giant Wal-Mart pulled Splenda brand products from its shelves and began to test market a product called Altern. Altern is Wal-Mart's own brand of the artificial sweetener sucralose. According to CNN, a spokesperson for Wal-Mart revealed that the company is planning to have all of its supercenters fully stocked with Altern by the end of this month, while a spokesperson from Tate & Lyle, the company that distributes Splenda, issued a statement assuring investors that this new product would have no effect on its own sucralose division.
Despite the T&L assurance, it seems likely that Splenda would experience some drop off in direct-to-consumer sales as Wal-Mart replaces its products. Altern's release should not have an effect on the use of Splenda by food and drink manufacturers, however.
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3-02-2006 @10:47AM Justin Scarborough said... How much is walMart selling Altern for?
In the UK, Splenda costs $6 for 300 tablets or $3.45 for 90g.
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3-17-2006 @11:44AM Sam said... The product sells for about 30% less than Splenda in the US and I can't tell the difference.
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3-17-2006 @12:35PM Mark said... The package sure looks nice. Why pay more for the same product. My wife has been on a diet for months and loves Splenda. I bought some of this Altern at Wal-Mart, paid less money for the same product as Splenda, and I can not tell the differnce.
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3-27-2006 @7:19PM Naomi said... I just purchased Altern and there is NO difference. Was over a dollar cheaper than Splenda. Will buy from now on. Gotta love that Wal Mart
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4-19-2006 @2:39AM Mike C. said... This is a surprise to anyone??? Walmart was sued by T&L last year. Good thing no-one saw the difference. Altern IS Splenda. Bought in HUGE quntities from the manufacturer (T&L) and packaged by Walmart. Big W threatened to drop Splenda if T&L didn't relax. T&L figured (AND WISELY SO) better to have it's product marketed by W and make a bit less, than not to hve it'e product out at all. Don't cheer for W, they just put the squeeze on T&L.
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