Gaping
Void, an English blogger charged with promoting the South African wine brand Stormhoek through non-traditional channels, has launched a US promotion.Entitled 100 Dinners, the idea is for bloggers across the states to host a dinner party and in return he will send some wine samples to drink on the day. Obviously certain states - those living in the stone age - are not going to be able to participate due to arcane shipping laws, but for the others...
It is all part of Gaping Void's Marketing Disruption idea - turning conventional ideas on their head. His UK promotion was a huge success for the brand. He writes that some events may be graced with Stormhoek people and that
"We'll supply the wine, the bloggers supply the people and the conversation. The events don't have to be big, or at a fancy place, we imagine that they could be anywhere- a bar, a porch, a beach, park, whatever, so don't limit yourself to a restaurant.
Sure, we want this to be about bloggers, although anyone who wants to invite a supermodel, rock star or pro athlete along is welcome to do so. We just want the events to be interesting. The local organizer will set the rules for the event, so please use your imagination. As usual, there is no need to blog or post pics about Stormhoek, but we do ask that you email us some pics of the event, because we'd like to have mementos of the dinners, maybe to post later."
Head on over to Gaping Void as the allocated places are filling fast.
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