Cadbury launches $40 million gum lab

by Joe DiStefano, Posted Feb 16th 2006 @ 7:00AM

Cadbury Schweppes is putting its money where its mouth is, as I learned while skimming Confectionery News this morning. The company has plunked down $40 million for a gum laboratory that it just opened in Hanover, N.J. The candy powerhouse, whose gum brands include Dentyne and Bubblicious, is aiming to maintain the growth in global gum sales, which Cadbury now pegs at seven percent a year. The press release on its Web site is filled with a lot of stat-based marketing puffery: it takes up to 70 ingredients to make each of the 65 billion delicious pieces of gum Cadbury churns out. Scrolling down revealed a wad of truth from a bona fide expert, gumologist, Jessie Kiefer. "We've come a long way since the Greeks chewed on resin from the bark of the mastic tree to sweeten their breath."

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Filed Under: Business, Ingredients
Tags: america, bubble gum, bubblicious, cadbury, cadbury schweppes, candy, chewing gum, chocolate, east coast, gum, hanover, nj, schweppes