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Nestle hires Ferran Adria

by Joe DiStefano (Subscribe to Joe DiStefano's posts)
Posted Feb 15th 2006 11:41AM
Filed under: Business, Chocolate, Candy, Europe


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Nestlé, the world's largest food manufacturer, has hired the three-star chef of the world's most popular restaurant to help raise the profile of its chocolates. Ferran Adrià's El Bulli, located on Spain's remote Costa Brava, receives 300,000 reservation requests annually though it takes only 8,000. 

Nestlé is hoping that Adria can help bolster the sales of its chocolate in the face of competition from private-label makers and small premium chocolatiers reports Bloomberg News. Adria will help introduce new varieties of Swiss Cailler chocolate such as jasmine tea. No word yet on whether the wildly creative Adria will help create a confection that involves a blast of liquid nitrogen when the wrapper is torn open.

Tags: chocolate, El Bulli, ElBulli, Ferran Adria, FerranAdria, Nestle

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