Ben and Jerry's milkshakes, coming to a store near you

by Nicole Weston, Posted Feb 8th 2006 @ 8:00AM

Ben & Jerry's Ice Cream just signed a licensing agreement with PepsiCo to release a line of Ben & Jerry's brand milkshakes to stores this summer. The milkshakes will be found in the refrigerated section of grocery and convenience stores, not the frozen foods section, and will uphold the high standards that Ben & Jerry's applies to their premium ice cream products, like their refusal to use milk and cream from hormone treated cows. The milkshakes are slated to debut in three as-yet-unnamed flavors, though it is likely that they will be versions of some of the Ben & Jerry's popular ice cream flavors, such as Cherry Garcia, Chunky Monkey or Chocolate Fudge Brownie. Their number 5 best selling flavor is Vanilla, making it also a possibility for a milkshake flavor.

Pepsi already licenses bottled Frappuccinos and canned DoubleShots from Starbucks and, according to a spokesperson, is looking to increase their non-carbonated offerings.

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Filed Under: Non-GMO, Newspapers, Ingredients, New Products
Tags: ben and jerry, dairy, ice cream, milk shakes, milkshakes

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Reader comments (Page 1 of 1)

2-08-2006 @1:00PM Hawk said... I wonder if this is like those Hershey's 'milkshakes' you can get in the dairy isle. At least, you used to be able to get them.

The Hershey's ones taste like melted ice cream *should* taste, instead of being grossly oversweetened. Kind of. They're okay. I'd rather put milk and ice cream in a big glass and hit it with my pluge mixer.
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