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WSJ tastes yogurt cereals

yogurt flavored cerealsWe mentioned the growing market for yogurt and how it is being included in products from toothpaste to cereals. This week, the Wall Street Journal did a quick taste test of three of the new yogurt-coated breakfast foods: Total Vanilla Yogurt, Life Vanilla Yogurt Crunch, All-Bran Yogurt Bites. They point out that none of the cereals contained live cultures, instead relying on dried nonfat yogurt and yogurt powder to add color and flavor to the cereals. Most of the flavor came for the sugar that was added in addition to the yogurt, though, and the WSJ tasters found the Life and Total cereals to be far too sweet. The All-Bran version was the favorite, as it didn't have the overly sugary taste of the others, though the tasters commented that they could have used a few more yogurt bites.

I tasted Kellogg's Cran-Vanilla Crunch, which has cranberries and yogurt-oat clusters. It might have been a bit on the sweet side for breakfast, but I still enjoyed it. And it made a great snack or topping for plain, non-cereal yogurt.

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