Super Bowl UK, Part 2

by Andrew Barrow, Posted Feb 1st 2006 @ 8:05AM

Breakfast cereal

Cranberries and blueberries are the "in-food" with respect to health (apart from doughnuts, of course, but they go soggy in milk) as we foodies keep harping on about. This cereal is an own-brand for the up-market UK supermarket chain Waitrose. I am hoping that dried cranberries and blueberries are as beneficial as the fresh version, since I eat a bowl of this practically daily; fiber and un-refined cereal grains are in there, too.

The ingredients include oatflakes at 62%, but sugar is next on the list. And why would they sweeten the blueberries and cranberries and coat the former with a glazing agent?The list also has sesame and sunflower seeds listed; so super-food all round.

Waitrose Oat Crunch cereal with Dried Canberries and Blueberries £1.59 for 1kg.

Filed Under: Food Porn, Feast Your Eyes, Ingredients
Tags: blueberries, breakfast, breakfast cereal, BreakfastCereal, british isles, cranberries, food and drink, food porn, FoodAndDrink, FoodPorn, grains, nuts, seeds