Coffee that sounds like dirt: why am I so drawn to it?

Posted Jan 25th 2006 6:25AM by Sarah Gilbert
Filed under: Coffee, Stores & Shopping

thundermuck coffee
My brother-in-law worked for a local coffee warehouse for a couple of months (it was a long stint for him). One day he brought home a sticker from one of the coffee bags and stuck it on my coffee bean canister. "Fried Nerve Ends," it reads. I loved it.

So it may not surprise you to know that my new favorite coffee is this "Thundermuck" from Columbia River Coffee Roasters. How can you not love coffee that sounds like, uhh, mud? I take a perverse pleasure in drinking delicious, dark things that sound... silly. Why am I so attracted to terrible-sounding coffee?

Tags: coffee, coffee blend, coffee blends, coffee names, coffee that sounds like mud, CoffeeBlend, CoffeeBlends, CoffeeNames, CoffeeThatSoundsLikeMud, fried nerve ends, FriedNerveEnds, names, naming, thundermuck

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Reader Comments (Page 1 of 1)

1-25-2006 @ 8:52AM

Betsy Block said...

Hi Sarah,

I agree -- Thundermuck is a great name. It brings to mind a restaurant here in Boston that I once reviewed named Fugakyu, which to me sounds like a cross between a sneeze and a curse.

Have a good one,

Betsy

1-25-2006 @ 10:48AM

Brad Hill said...

Most delicious coffee name I've ever heard.

1-25-2006 @ 3:14PM

becky said...

It's an obvious play on a famous strain of "herb" called Matanuska Thunderf*ck.

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