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The growing market for yogurt


In the world of food trends, there are many shooting stars. Some of them last and some fade quickly, but the most noticeable ones are those that seem to appear out of nowhere are very suddenly everywhere. Yogurt is not counted amongst the beacons that are this year's food trends, but it is becoming both more popular and more prevalent day by day. In fact, consumption of yogurt has more than doubled in the past two decades, and more than 20% of people eat it at least twice a week. According to USA Today, it looks like consumption could hit a new high with a slew of new yogurt products hitting the market.

The heath benefits are being incorporated into everything from cereals to "fresh yogurt" toothpaste. Fast food restaurants already have some yogurts on their menus, but McDonalds is planning to add drinkable yogurt, as well. It's even working its way into pet foods. Yogurt is an incredibly versatile product with a unique flavor and properties similar to many other dairy products, from cream and milk to cheese. It can add moisture to baked goods, richness to soups and it makes and outstanding base for dips. It doesn't look as though there is anything to hold yogurt back from becoming one of the most used and enjoyed products of, at the very least, the next year.

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