The place blows all
business logic out the window.
Diddy Riese is a decently sized ice cream and cookie shop in a very high rent spot - Westwood Village. It is open until very late. There are at least four people working behind the counter at any one time. High rent, long operations, labor costs - and yet, Diddy Riese is able to sell two cookies slapped around a scoop of ice cream as a sadnwich for one dollar. And let me tell you, I am quite certian that 99% of the UCLA students who walk through Diddy Riese's front door spend...one dollar.
I just can’t see how $1 each can pay for the Westwood overhead and wages for four men behind the counter. Is there something else going on back there? Back behind those brown boxs with stacks and stacks of chocolate chip, white chocolate macadamia, oatmeal and M&M? How does Diddy Riese stay in business?!
But you know what, if there is some crazy stuff going on, I don't care because I love Diddy Riese. I love every permutation of cookie and ice cream, except mint chocolate chip because I think mint is nasty. I never understood how mint chocolate chip ice cream could pair with a cinnamon sugar but I saw someone order it once. That's just wrong. So is the parking situation in Westwood Village, since a Diddy Riese run means you spend one dollar for an ice cream sandwich, but seven dollars to park there.
Diddy Riese
926 Broxton Ave (at Le Conte)
Westwood, CA 90024
(310) 208-0448
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