The place blows all
business logic out the window.
Diddy Riese is a decently sized ice cream and cookie shop in a very high rent spot - Westwood Village. It is open until very late. There are at least four people working behind the counter at any one time. High rent, long operations, labor costs - and yet, Diddy Riese is able to sell two cookies slapped around a scoop of ice cream as a sadnwich for one dollar. And let me tell you, I am quite certian that 99% of the UCLA students who walk through Diddy Riese's front door spend...one dollar.
I just can’t see how $1 each can pay for the Westwood overhead and wages for four men behind the counter. Is there something else going on back there? Back behind those brown boxs with stacks and stacks of chocolate chip, white chocolate macadamia, oatmeal and M&M? How does Diddy Riese stay in business?!
But you know what, if there is some crazy stuff going on, I don't care because I love Diddy Riese. I love every permutation of cookie and ice cream, except mint chocolate chip because I think mint is nasty. I never understood how mint chocolate chip ice cream could pair with a cinnamon sugar but I saw someone order it once. That's just wrong. So is the parking situation in Westwood Village, since a Diddy Riese run means you spend one dollar for an ice cream sandwich, but seven dollars to park there.
Diddy Riese
926 Broxton Ave (at Le Conte)
Westwood, CA 90024
(310) 208-0448
May is National BBQ Month and National Hamburger Month
Cupcakes, not for dessert (unless beef is your idea of a treat)
Because eating French Fries in the car is so tough
Reader Comments (Page 1 of 1)
1-19-2006 @ 2:17AM
James said...
That is why you have the driver who circles the block and the passenger who jumps out and go buys the goodies.
Reply
1-19-2006 @ 5:46AM
K2 said...
There's a small ally right next to Diddy Riese where you can park for a couple of minutes while you get your fix. Just make sure to check on it from time to time.
Reply
1-19-2006 @ 12:02PM
Heidi said...
That mint choc chip icecream with cinnamon sugar cookies was probably me - although I barely go since I moved up north. It is the ONLY thing I miss about LA (ok i miss the perpetual sun sometimes too). Strawberry icecream with oatmeal cookies is my second favorite!
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1-20-2006 @ 6:42PM
Carrie said...
Or you can park in the lot just down the street on Broxton; first two hours free and a $3 flat rate after 6pm.
God damn those are some gooooood cookies, though - the downfall of UCLA sorority girls since Time Immemorial.
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1-21-2006 @ 1:13AM
Sir Not Appearing in this Blog said...
Gotta disagree about the cookies. They're okay, but I don't think they're anything special. One of the attorneys in my office will send me into the village to buy a bag every so often to share with the office. I don't mind it, because doggone it, I need the exercise, but if it were just me I wouldn't bother. I'd rather spend my money at Lamonica's and bake my own cookies. :)
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1-23-2006 @ 11:55AM
sarah said...
james, k2, and carrie: thanks for the tips re: parking. during the day, that lot on broxton is free! gotta love that!
heidi: i think i've done strawberry cheesecake ice cream with oatmeal before - but then that oatmeal makes me feel too healthy. LOL!
sir: well, i would have to say that the cookies themselves aren't out of this world, but i do like them better than, say...mrs field's! and i think the draw of diddy riese is the fact that it costs ONE dollar! a dollar! how can you beat that?!
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