Golden Wonder Crisps

by Andrew Barrow, Posted Jan 16th 2006 @ 2:39PM

I don't think my general dislike of crisps - the number one snack food in the UK - can be held responsible for the demise of Golden Wonder; but it is sad anyway that the 60 year old brand is closing.

Golden Wonder are famous for introducing flavoured crisps in 1962 but even retro branding, ranging such as the delightfully named Nik-Naks, Wheat Crunchies, Ringos and others have not stemmed the companys losses; they have closed the company. The crisp market is notoriously competitive with constant innovation and development. Market leader Walkers (with over 50 per cent market share) have followed trends with the introduction of up-market brands such as Doritos and Sensations.

Mind you if all they, Golden Wonder, could come up with was Tomato Ketchup flavour and Sausage and Tomato in the face of such sophistication as Lamb and Mint or Mozzarella and Oregano you have to wonder.

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Filed Under: Trends
Tags: british isles, crisps, food and drink, FoodAndDrink, golden wonder, GoldenWonder, potato chips, PotatoChips, sensations, walkers