Yesterday I mentioned the up-market apple crisps we can buy in
the UK. They join a mass of adult flavours that now seem to dominate the vibrant crisp snack market.
One niche brand is actively marketed as Crisps For Snobs! Jonathan Crisp won awards for the packaging on their range. The standard lightly salted have a vicar on the pack. "We may be preaching to the converted but we believe these crisps are simply divine. Cultured and highly polished, the very essence of civility that could lead even the most virtuous into temptation" says the blurb. Excellent, a small producer with a sense of humour.
Other flavours in the range include Black Olive and Garlic ("with a soupcon of cosmopolitan flair"), Sundried Tomato and Basil ("seen in all the right places") and my personal fave Horseradish and Sour Cream ("bracingly British") with a suspiciously familiar face on the front.
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