Wonder Bread disappearing into so many empty carbohydrates

by Sarah Gilbert, Posted Dec 28th 2005 @ 5:58PM

Could Wonder Bread is going the way of so many other empty carbohydrates, disappearing into the annals of pop culture? So says NPR's Morning Edition. The company that makes the stuff, as well as Hostess Cupcakes, Twinkies, and other preservative-packed goodies, filed for bankruptcy protection last year. Interstate Bakeries has closed eight factories across the country and won't be selling Wonder Bread to Oregon and Washington starting next month.

The company blames low-carb diets and the new FDA requirements for labeling products which contain trans-fatty acids. In my opinion, the market for white bread is declining due to the wide availability of fresh-baked, artisan breads and the changing tastes (i.e., to "good") of the Pacific Northwest population. Despite my snooty foodieness, though, the slow extinction of Wonder Bread makes me a little sad.

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Filed Under: Business, Pop Food, Trends, Stores & Shopping, Ingredients
Tags: bankruptcy, chapter 11, Chapter11, cheap food, CheapFood, corporate bankruptcy, CorporateBankruptcy, disappearing food, DisappearingFood, grains, pop food, PopFood, stores-and-shopping, west coast, white bread, WhiteBread, wonder bread, WonderBread