Forbes.com recently released a
list of some of the most expensive champagnes widely available this year. At the top of their list is the 1995 Krug
Clos du Mesnil, which sells for $750 per bottle. Others included the Bollinger Blanc de Noirs Vieilles Vignes Francaises
1997 at $400 and the Dom Pérignon Rosé 1995 at $350. Sure, the sticker shock effect of Forbes' list is
fun, but the majority of the article focuses on why these bottles cost what they do. Nick Passmore, the magazine's resident wine guy discusses how, when it comes to high-end bubbly, pricing has as much to do with raw materials and production as with creating an image and a buzz. Passmore uses rosé as an example, pointing out how certain houses purposely create a scarcity of the pink drink in order to maintain its desirability.
Just something to remember when you try to make that connection between price and quality...
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