Kangaroo meat has a new name

by James Yu, Posted Dec 20th 2005 @ 1:05PM

Andrew wrote earlier about the competition for renaming Kangaroo meat to something more appetizing. The judging, which was conducted by the Food Companion International magazine, is now complete. The name chosen is "australus." They commented that the name sounds dignified, and that it will help promote the meat. So, next time you’re at the grill, be sure to slap on some fine cuts of australus—medium rare please.

Filed Under: Business, Trends, New Products
Tags: australia, australian food, AustralianFood, australus, kangaroo, kangaroo meat, KangarooMeat, madeup words, MadeupWords

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Reader comments (Page 1 of 1)

12-22-2005 @4:17AM Kelley Ritchey said... I'm sorry, but I have to render myself a bit confused by this campaign, though it's received a lot of press.

It's still kangaroo meat, "not that there's anything wrong with that", in my opinion. I just don't understand what a "dignified" name is supposed to do. Am I supposed to say "I wouldn't eat kangaroo, but give me another of those australus steaks. Yum!"
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12-23-2005 @1:46PM M-L said... Rocky Mountain Oysters, anyone?

Though personally I had no issue ordering a 'roo kebab, maybe there's something to the name thing. Kangaroos are worse than deer in terms of their damage to lands and overwhelming numbers. Eat up!
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