Coca-Cola Blak, Coke classic + coffee, to be launched in 2006

by Sarah Gilbert (Subscribe to Sarah Gilbert's posts)
Posted Dec 8th 2005 7:08AM
Filed under: Coffee, Business, Northern Europe, New Products

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We Americans will have one more reason to dislike the French in January 2006. Why? They will be the first to taste Coca-Cola Blak, a new coffee-infused soda. The drink is expected to be a "mid-calorie" beverage, with approximately half the sugar of regular Coke. Later in 2006, Blak will be rolled out to the U.S. and some other markets.

Of course, the formula is supposed to "vary based on local tastes" - which will mean, if Starbucks' bottled coffee beverages are any indication, lots of sugar for Americans. Nonetheless I am unreasonably excited about the possibility of mixing Coke and coffee. Will it be a little like Jolt, but not so much sugar? Ex...cellent.

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12-08-2005 @ 10:46AM

Jacob Pulliam said...

Back in the mid 90's I had the "opportunity" to taste test Pepsi Kona (Pepsi take on coffee cola). It was a horribly unpleasant experience, I really enjoy coffee so I think that when they mess it up with way too much sugar and way too much cola flavor it destroys what could be a nice balance. Maybe coke will get it right.

12-08-2005 @ 12:58PM

zenas said...

I was just going to mention Pepsi Kona as well. I was travelling through Philadelphia (1994/1995) and came across it by accident. It was a huge dissapointment, tasted horrible. Im not surprised it didnt get past the test market cities. Maybe this time around Coke will do it right.

12-08-2005 @ 1:31PM

Brent said...

I actually on occasion will purchase a glass of cola and some coffee just to mix them. I usually get odd looks at the restaurant but I find it very tasty.

12-16-2005 @ 4:07PM

Coke Blak said...

Mixing coffee and Coke? Gotta try that on the next coffee break!

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