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As I was under the impression that most spices could be considered to be fat free, particularly since they are not often used in massive quantities, I was surprised to hear that Flavor Sprays won a mention as Time Magazine’s Top Tasteful Inventions of 2005. Essentially, Flavor Spays are mixtures of natural and artificial flavoring, salt and artificial sweeteners. They are designed to spice up plain foods, like scrambled eggs and plain noodles, or to give flavor to completely band items, like rice cakes. Because they apparently mimic the flavor of their high-calorie namesakes, they are touted as a diet product that will allow you to trick yourself into thinking that you are eating something rich.
I know I'm not the only Slashfoodie who thinks they're odd, so this seemed to be an unusual choice for one of the top 5 edible innovations of the year. There must be something more worthy of a place on the list, but I'm drawing a blank. What's your favorite food innovation of the year?
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12-06-2005 @10:34AM melissa_cookingdiva said... Interesting! How about the "voodoo" display that holds 5 kitchen knives? you can see it here: http://www.viceversa.com/Dynamic/Products,intCategoryID,34,intItemID,1447.html
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12-06-2005 @10:54AM James Yu said... What really puzzles me are the spray flavors where the original product isn't fattening or unhealthy, like tomato and basil or balsamic vinegar. Why not just use these original flavors themselves?
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12-06-2005 @11:07AM george said... i work for chile pepper magazine and got some samples of this stuff. it's disgusting!
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12-06-2005 @12:24PM Hawk said... so is this the same liquid food crack that McD's puts on their completely flavorless burgers to inspire people to supersize it?
You know what? if I want food to taste good, I eat food that tastes good. I do not eat crappy flavorless food that has been chemically altered to taste good.
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12-06-2005 @6:56PM kitchenmage said... My favorite food "innovation" would have to be a burgeoning return to real food--the stuff that's grown by a human being with a name like Michelle or Mark (not ADM or ConAgra), preferably on the same continent as the consumer, maybe even in the same county. I think this has been helped along greatly by the Internet, because oddly enough, the same technology that allows me to buy from halfway 'round the globe allows that seller to stay in business for their local community. Case in point: I buy fish from a neighbor who sells to locals and is in partnership with a guy who sells to upscale restaraunts--the latter of these helps the former a lot.
Or does real food from real people not count because it's not really so new or innovative?
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12-06-2005 @9:00PM Nicole Weston said... Melissa - I love that vodoo knife rack. I really want one!
James - You're right, it is a total mystery. They think people are too lazy to cut up a tomato? Perhaps their target consumer...
George - I'm not suprised. Sorry you all had to sacrifice your tastebuds for the cause!
Hawk - Good advice!
Kitchenmage - I think that it counts. We moved away and though we're returning, it's been so long that it's suprising to people. Far more worthy of the top 5, in my opinion
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12-09-2005 @3:17PM Joshua Randall Trigsted said... It is TIME Magazine we're talking about. I laughed my ass off in Mergers and Acquisitions (law school class) when TIME tried to get out of their fiduciary duty to sell to the highest bidder by arguing that they wanted to merge with a company that would allow them to keep their journalistic "integrity" and "reputation" ... lol ....... LOL
/reads The Economist and Harper's Monthly
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