Living a couple blocks away from Whole Foods has been very convenient. I can make quick runs every night and have fresh fish to cook for dinner. Or, I could go out and get some fresh pasta to make a quick lasagna. Before moving to San Francisco, I haven't shopped too much at Whole Foods, and was impressed by the array of fresh foods. Some of the foods are overpriced, and could be easily obtained at a farmer's market, but how often are farmer's markets open at 7PM on a Tuesday?
But something did bother me about Whole Foods. It's a great place to get all your fresh meats, cheese, pasta, and organic packaged foods. But, where were all the usual brand names that are at other grocery stores? I understand that their target customer is someone that would not need these brands, but, it still baffles me that I can't find a root beer that is not infused with vitamin C or ginseng. And, there's no Barq's!
So what do you think? Should Whole Foods lighten up a little and carry some "normal" brand names? I find that they often leave out the major brand just to have the I-don't-need-anything-that's-not-organic chic attitude.