Mexican sodas seek government help

by Nick Vagnoni, Posted Nov 19th 2005 @ 6:05PM

Despite pleas and protests from Mexican soft drink bottler Pascual Cooperative, the Mexican supreme court recently ruled that soft drinks are not a national interest that needs special protection. What this means is that Pascual, which produces traditional fruit-flavored sodas and juices such as Boing!, will have to give up the government-provided land that houses their main factory in Mexico City. Many at the bottling cooperative, which employs roughly 4,000 people, feel that the beverages they produce need government protection from the increasing influx of multinational soda corporations such as Coca Cola and Pepsi. Pascual will continue to operate from two smaller plants outside Mexico City. Mexicans consume more soft drinks per capita than anyone else in the world. The AP has more.

Filed Under: Newspapers

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Reader comments (Page 1 of 1)

11-20-2005 @7:02AM extramsg said... Increasing influx of multinationals like Coca Cola? It's those multinationals who introduced soda pop to the Mexicans! And they've been worse for it ever since. Mexico has a terrible problem with obesity, much of which has to do with a diet that includes a lot of simple sugars. They're sodaholics down there.

In Que Vivan Los Tamales (a great book on the history of Mexican food post-conquest) the author points out that for a long time refrigerators were bought and used in Mexico primarily to store sodas. People still liked to get their food fresh on a daily basis, but they needed a refrigerator to keep their drinks cold.
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