British Heart Foundation gets gory

by Nick Vagnoni (Subscribe to Nick Vagnoni's posts)
Posted Nov 8th 2005 3:02PM
Filed under: British Isles, Beef, Poultry, Trends

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The British Heart Foundation has launched a new ad campaign featuring piles of innards, bones and gristle in the place of popular foods like hamburgers and chicken nuggets. Titled Food4Thought, the campaign seeks to make British children more aware of what goes into fast food. A recent BHF survey of British youth found that nearly 40 percent of eight- to 14-year olds didn’t know that potatoes were the main ingredient in French fries/chips. Roughly the same percent didn’t know that milk was the main ingredient in cheese.

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