I always assumed that all the Scandinavian countries produced their own vodkas - it's a drink I associate with wild, snowy landscapes - but apparently Iceland has never produced anything (legally) to call its own. Until now.
Reyka Vodka is Iceland's first ever vodka. The word derives form the Icelandic word for steam; it is geothermal steam that powers the distillery. They also use perhaps the purest water yet used in the production of vodka, drawn from a 4,000 year old lava field it is so pure that it requires no treatment or demineralization, which most other distillers have to do. Apparently the water used for Reyka is so pure that Volvic has a content of dissolved solids that's five times higher than Reyka's, Evian's level is nearly 15 times higher.
The recommended retail price is £15.99.