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The European Union's second highest court has dismissed a claim from a French firm seeking permission to trademark the smell of fresh strawberries. Eden Sarl, who wanted to use the scent to infuse all manner of products, from leather goods to face creams, maintained that although there are many different kinds of strawberries, each with variations in taste, all fresh strawberries smell the same. The court, employing evidence procured by "smell experts", dismissed that argument; apparently, scientific evidence concludes that "strawberries can in fact have up to five different,
distinct scents." This is not the first time a firm has tried and failed to trademark a scent; in fact, the only naturally occuring scent to recieve EU trademark protection is freshly cut grass. But the real question is this: who on earth would want a strawberry-scented leather couch?[via Boing Boing]
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10-31-2005 @9:39PM Dulce said... For anyone interested in peeking in at the scent industry through a side door, I HIGHLY recommend the book on Luca Turin by Chandler Burr: The Emperor of Scent (http://www.amazon.com/exec/obidos/tg/detail/-/B0007NLUZO/qid=1130812716/sr=8-1/ref=pd_bbs_1/002-5404264-2731208?v=glance&s=books&n=507846)
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