What's missing from McDonald's breakfasts? According to CEO Jim Skinner, it's good coffee, and starting November 1 he'll be putting his fair trade beans where his mouth is. McDonald's outlets all over the northeastern U.S. will be serving Green Mountain Coffee Roasters' Newman's Own Organics blend in an effort to increase sales. The company, according to analysts, is seeking to replace the drip coffee customers now prepare at home (and you might as well pick up some hashbrowns while you're at it, right?). Evidently, customers in all the other gazillion McDonald's will continue to drink bad coffee for the time being.
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Reader Comments (Page 1 of 1)
10-29-2005 @ 6:13PM
Part Time Gourmet said...
Great news and smart move by McDonald's Green Mountain Coffee is huge up here in the Northeast and should increase coffee sales at McDonald's right away on ame value alone.
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10-29-2005 @ 6:37PM
cybele said...
Earlier this year McDonald's started offering Premium Roast, which I have to say is much better than their old coffee (and now comes in easier to recycle paper cups). What I think is great about McDonald's coffee in general is that when you go in there in the morning, you know the coffee is fresh, by virtue of the fact that they produce it in such huge volume.
I really hope the response is positive in the NE so that they'll do the same all through the country. I go to McD about twice a month for breakfast and would probably go more often if I could get organic, fair trade coffee.
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