Tasting Choxie

by Deidre Woollard, Posted Oct 16th 2005 @ 12:35PM

After I read about Choxie, the new chocolate at Target, I was very curious. It finally arrived at my local Target. There is a wide assortment but I decided to go for the Choxie Truffle Tiles. I love Joseph Schmidt Mosaic Tiles so I assumed these would be similar. Oh how wrong I was. The assortment of eight tiles cost $5 and included: chili limon, jasmine tea, orange mango, key lime, lemon rose, apple pie, cafe latte and cinnamon praline. The tiles are brilliantly colored, actually scarily so, and the chocolate used is seriously waxy. The flavors they use just don't provide enough bang for my taste. The chili limon wasn't even a bit hot. The best ones in my opinion were the cinnamon praline and the orange mango. The orange mango uses dark chocolate and a rich flavor was Godiva-esque in quality. Not out-of-my-mind amazing but not bad either. The worst of the bunch for me was the apple pie. The interior resembled concentrated Hostess Fruit Pie in the worst possible way. The lemon rose and the jasmine tea were just strange tasting with a highly-fragranced top note and the cafe latte is like the weakest mocha you ever had in your life. Maybe Target tamed down the flavors in the Choxie as to not scare off new tasters.

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Filed Under: Raves & Reviews, On the Blogs, Ingredients
Tags: chocolate

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Reader comments (Page 1 of 1)

11-13-2005 @8:56PM elaine said... Deidre!

What a weird coincidence - someone posted a link to this post on Target chocolate and it's yours!

How are you? I'm living in Providence now, and loving it!

Elaine (from KTO)
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11-17-2005 @11:25PM Julia said... Gregg Cameron,

Another Bay Area chocolatier, Scharffen Berger chocolates was also bought by Hershey... My experience with Scharffen Berger is that nothing has changed, and probably won't be changing, it's merely a financial arrangement so that they can increase production (Scharffen Berger is opening a factory in Baltimore, and it looking to have greater shipping capacity, and they apparently simply do not have the financial reserves or manpower to do that without Hershey)... Scharffen Berger, though it *only* makes chocolate, not truffles or candy of any kind, still makes its chocolate the same way (www.scharffenberger.com)... You can also purchase through the Joseph Schmidt website (www.josephschmidtconfections.com), but they only ship to the 50 US states (and Washington DC)... Perhaps with Hershey they will be able to ship to Canada as well, cross your fingers, their truffles look delicious...
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10-17-2005 @1:44AM Terry Bain said... Bummer. I was hoping for better from Target. Though, you know, it's still (apparently) just a department store. There's a lot of flash up front, but behind the bullseye you've still got a board of directors, and that, generally, makes for weak constitutions (and weak chocolate, natch).
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10-17-2005 @6:16PM Gregg Cameron said... Joseph Schmidt makes phenomenal chocolates, I discovered them in San Jose at the up and coming Santana Row. And my wife and I had them delivered to Hawaii for our wedding. I saw recently where he was bought by Hershey's, does anyone know how this will affect his business? Quality? Availability? Vancouver, BC, Canada would be nice!
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