Target really wants you to taste their Choxie

by Deidre Woollard, Posted Oct 12th 2005 @ 9:03AM

Target is joining the premium chocolate market. Their new brand, the noxiously named Choxie (chalky?) features flavors usually seen in gourmet shops like Chile Limon Truffle Tiles, Toffee Almond Crunch and Chai Tea Truffle Temptations. These haven't popped up in my local Tar-jay yet but apparently they are in Michigan since Jon from the Chocolate Runner's blog got his hands on some and gave high marks to the Milk Chocolate Twisted Truffles. If you want to get your hands on the Choxie and not have to pay for it, head to Target on the afternoon of November 6. They are doing free tastings from 1-5 p.m. at all stores. You know that the whole chocolate-and-chile thing has reached maximum trend density when Target starts making chocolates with Ancho Chiles. What's next, hot and spicy M and M's? Actually, I think that would be kind of rad.

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Filed Under: Trends, On the Blogs, Stores & Shopping, Ingredients, Tastings
Tags: chocolate, dessert, stores-and-shopping

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Reader comments (Page 1 of 1)

10-12-2005 @9:27AM Devin Lussier said... I was in Target about a week ago and I picked up a box and I was really surprised by them. They had a great texture and a marvelous taste. Whodathunkit, Target making chocolates that rival even some famous Belgian chocolatiers that I've tasted.
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10-12-2005 @9:28AM Jon in Michigan said... And if you have any intention of *not* eating 1000 calories worth of chocolate in one day, eat only ONE of those and give the box away immediately! I think Target has just been added to my list of avoid-when-you-are-hungry-or-depressed stores. :)
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10-12-2005 @11:53AM Ed said... If you believe Cooks Illustrated, "Chalky" is about right.
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10-12-2005 @12:00PM Ed said... Wait, I think that was a different producer and label for the Target chocolates. And it might not have been cooks illustrated. Ignore me.
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10-12-2005 @12:26PM Wingie said... Hmm... speaking of spicy chocolate---my favorite is definitely this wasabi seaweed chocolate from this chocolate place up in Montreal. So good. Now I want wasabi/seaweed M and Ms =)
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