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Burger King launches BK Joe

burger kingThis week Burger King officially released its new line of BK Joe coffee. Available in decaf, regular and “turbo strength” with extra caffeine, BK Joe is brewed from 100% Arabica beans and should be available in all BK locations by the end of November.

According to USA Today, BK Joe is Burger King’s attempt to keep up with the demands of the 80% of Americans that drink coffee. According to the National Coffee Association, 53% drink it every day.

[Via Restaurant News Resource]
 

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