i work for a food magazine and i've tried samples of these.
i only had popcorn to spray it on, and some of the flavors were odd but some were good: bacon, parm. cheese, pesto, cookies and cream and ranch.
made my popcorn soggy tho.

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Beyond odd, I bet they're revolting. I'll take fresh ingredients any day of the week.

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Heston Blumenthal, the mad scientist behind The Fat Duck in England, has been using sprays to, uh, enhance the dining experience of his guests. Writes Nick Durden, journalist at the UK's The Independent:

"Thrillingly, he offers to demonstrate, and offers me ice cream that changes flavour, as I eat it, from cinnamon to vanilla. This miracle happens because he squirts the aroma of either ingredient into my nostrils between each mouthful, using squeezy plastic bottles, the vanilla ultimately saturating the cinnamon and replacing it. It's cute, this, and quite a hey-presto moment...."

The rest of the article can be found here: http://news.independent.co.uk/people/profiles/article305045.ece

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When I'm eating to enjoy a meal, I, too, prefer fresh, real ingredients. However, I've been working to lose 80 pounds since March (25 or so to go) and, to do so, have been cutting 500-1000 calories per day from my diet. When you're out to cut out the calories, every little bit helps. I'm using ingredients right now in my meals that I have no intention of continuing using after I get to put those calories back into my diet.

However, when a single tablespoon of gravy, heavy cream, butter, etc. weighs in at ~100 calories and an alternative like this is 0 calories with "acceptable" taste, it certainly becomes a viable option to get rid of the 500-1000 a day while still eating foods I enjoy.

This stuff certainly isn't being pitched as a full replacement for the real ingredients. The site itself has the "Flavor Spray Diet" plastered all over, indicating the real target audience.

It may have a place in my kitchen for the next few months alongside lite butter, lots of Splenda, 10 calorie "maple syrup", etc.

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